TikTok
Out-engages Instagram in Nigeria and South Africa. Where launches, dances and challenges start.
influencermarketingafrica.com
Africa's creators, brokers and brands on one network.
Find the voices moving Lagos, Nairobi, Johannesburg and Cairo. Brief them in minutes, clear local ad rules before launch, and pay through escrow when the content goes live.
- £13bn+
- creator-economy revenue projected by 2030
- 500M+
- mobile users across the continent
- 20
- median age, the youngest audience on earth
From our 2026 Africa influencer market brief
Creator spotlight
The voices Africa follows
Add creators to your brief. We contact each one through their own team and come back with availability, formats and rates.
No creators match. Try another country or clear the search.
Spotlight creators are public profiles listed for discovery. A listing does not mean a creator endorses or is represented by Influencer Marketing Africa. Audience bands are public follower counts, rounded down. Confirm current figures before booking.
AI Battle
Human creators vs AI
Creators and AI models answer the same brief. Audiences vote blind. Brands see which message lands, and creators prove what only a person from the culture can write.
- BRANDBrand battles. Put your product brief in the ring and test human and AI copy with real audiences.
- LIVELive votes. Run rounds on TikTok Live, Instagram Stories or WhatsApp TV and let followers pick.
- BOARDCreator leaderboard. Creators who beat the machine most often get booked first.
Round 1 of 3 · Sample battle
Spotted 0 of 0
The brief
Which one did a human creator write? Tap it.
Sample round. Entries were written for this demo and are not attributed to any creator.
African creators earn 60–80% less than peers with the same reach in Europe or North America.
So every fee on this network starts from a published floor rate, every audience is verified, and every payment sits in escrow until the post is live.
Channels
Where Africa scrolls
Kenya, Nigeria and South Africa rank among the heaviest social and short-video users anywhere. Each channel does a different job in a campaign.
The polished storefront, and still the reference point for macro creator rate cards.
YouTube
Edutainment, travel and pan-African storytelling that audiences actually sit with.
WhatsApp TV
Broadcast Status networks with big audiences in Nigeria and Kenya. We verify reach before you pay.
Older and less urban audiences that newer channels miss.
Snapchat
A young audience that many media plans leave out entirely.
How a collaboration runs
From brief to live post in four steps
- 01
Brief
Pick your markets, goal and budget, or shortlist creators straight from the spotlight.
- 02
Match
We pair one or two billboard creators for reach with a wave of micro and nano creators who convert locally.
- 03
Pre-flight
Every post is checked against the ad rules of the market it runs in before anything goes live.
- 04
Escrow and report
Fees release when content is live. You see reach, engagement and cost per engagement by market.
Pre-flight checks by market
NG
ARCONSocial ads are pre-vetted by the Advertising Standards Panel.
ZA
ARB Social Media CodeClear sponsorship labels and a written contract.
KE
BCLBInfluencers may not advertise gambling.
EG
SCMRAccounts over 5,000 followers count as media outlets and need a licence.
For brokers and agencies
Bring your roster
Agencies, marketplaces and WhatsApp TV networks list talent once and receive briefs from brands across the continent. Quote in naira, cedis, shillings, rand or dollars, and get paid through escrow.
Our market observatory follows the platforms shaping the space, including:
- Wowzi
- Dotts Media House
- Lit.africa
- Pulse Africa
- Plaqad
- Diglancers
- HypTrb
- Anga Creators
Self-serve marketplaces
Plug your creator inventory into briefs from brands in other markets.
Full-service agencies
Keep strategy, production and talent. We handle cross-border payment and compliance.
Creator directories
Turn WhatsApp-run rosters into bookable profiles with verified reach.
WhatsApp TV networks
Get verified, get listed, and get paid per proven view.
Our ecosystem
Three more ways to collaborate
Impact and development
Humanity Solutions
Creator campaigns for health, education, climate and civic causes. For NGOs, foundations and public programmes that need trusted local voices.
- Behaviour-change campaigns
- Community listening and research briefs
- Fair, transparent creator fees
Futures and innovation
Foresight Influencers
Creators who make the future easy to follow: AI, fintech, climate tech and the future of work. For innovators, think-tanks and brands launching something new.
- Explainer and launch series
- Human and AI creators, clearly labelled
- Trend briefings from our observatory
Youth and opportunity
Aspiration Platform
Stories of ambition from Africa's under-25s: careers, skills and enterprise. Connects young creators with programmes, scholarships and employers.
- Youth creator programmes
- Career and skills campaigns
- Mentoring with established creators
Start a collaboration
Tell us who you want to reach
Shortlist creators from the spotlight, or describe the audience and we'll propose the mix.
- We check availability and rates with each creator or their management.
- You get a proposed creator mix, the budget split by market, and the pre-flight checks that apply.
- You approve, fund escrow, and the campaign goes live.
Prefer email? hello@influencermarketingafrica.com